Twenty4 Racing - Logo · Identity

The big question

How do you draw a logo for someone who spends weeks on a single wheel?

A logo that looks as precise and reliable as a milled part built to withstand a 24-hour race.

The number 24 stands for endurance racing and for the hours behind the work: a single wheel can take weeks, remapped, retextured, optimized down to the last tri count, because cutting corners was never part of the process.

Iterations

01 / 06

The brief

twenty4 racing is a one-man creative studio working at the intersection of motorsport culture and digital craftsmanship. Based in the sim racing community around Assetto Corsa, it specializes in hyper-detailed 3D content: PBR-textured wheels, full car interiors, custom liveries, cinematic renders. None of it is for sale. It never has been.

Colour system

Brand primary
Black
#0D0D0D
Brand primary
White
#FCFCFC
Gradient accent
Crimson / Ember
#FB0945 / #FD460A

The mark works at 20 pixels and on a car door. Thats all I needed.

Client feedback

Final build

Project owner

@twenty4racing